TAKE THE HWY
DISCOVER THE ADVENTURE

18.3368°N, 64.7281°W

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Welcome! To HWY 20

STJ 20 – A brand and a symbol of nature, adventure, and shared island experiences. Also known as North Shore Road, this HWY on the island of St. John in the United States Virgin Islands will take you to some of the most amazing adventures in the world. The HWY winds through beautiful beaches and sweeping views of the Atlantic Ocean. It has historical ruins and hiking trails to explore and conquer. Pure, unspoiled natural beauty, untouched by commercial civilization.

More Than Just a Brand…
It’s a Symbol

When you see someone wearing an STJ20 tee shirt or hoodie or hat, or carrying an STJ20 travel tumbler, you have an instant connection with them. You feel a common bond because you know that you share the unique and rarefied experience of traveling along the winding 7 mile North Shore Road that stretches through the unspoiled, historic beauty of St. John. You’re in an exclusive “club” sharing the feelings of wonder and discovery that can only be experienced in that unparalleled journey.

Our Best Sellers

Keep a memento of your adventure on STJ20 with our best selling merchandise. Enjoy the memories of lush forests, historic sites, beautiful beaches, and sweeping vistas of the crystal blue Caribbean Ocean.

Donating to the Virgin Islands National Park

Virgin Islands National Park occupies the majority of St. John, one of the U.S. Virgin Islands. Many of the beaches are fringed by coral reefs. They include Trunk Bay, backed by forests, and Francis Bay, whose calm waters are home to sea turtles. Annaberg Plantation has the ruins of an 18th-century sugar plantation. Virgin Islands National Park preserves the history and beauty of the island for everyone to experience – and we’re proud to help raise funds that will sustain this unique park for future generations to enjoy.

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